SEM Agency, Google Ads & Pay Per Click Management
#1 SEM Agency - PPC Ads Agency
SEM and other Pay Per Click advertising services are an amazingly quick way to start getting traffic to your site. If you are going for traffic from Google or Bing, their respective Google Ads and Microsoft Advertising platforms can be a great compliment to the SEO strategy. Best Digital Marketing Agency Worldwide.
What you can expect when hire us as SEM & Pay Per Click (PPC) Agency?
Why Pay Per Click Advertising is a Great Investment
Technolom SEM Agency is a leading innovator in the PPC search engine marketing kingdom. Studies show that 50 percent of consumers arriving at retailer sites from pay per click ads are more likely to convert than those who came from an organic link. This is because more than 75 percent of people believe PPC ads make it easier to find the information they need. Without a robust paid search marketing strategy, you’re missing out on conversion opportunities and instant visibility on digital marketing platforms. Don’t fall behind the digital marketing competition. Here are more reasons partnering with our paid search agency is beneficial to your success.
Reach Your Target Market With PPC Ads That Convert
Our Google, YouTube, Facebook, Instagram, Twitter, LinkedIn, Snapchat, Quora, and TikTok marketing agency strategies develop systematic internal processes to ensure all our client campaigns and support services reach successful completion. A Good Per Pay Click (PPC) Ad Agency will always take time to understand your business goals and then take time to match up your requirements with the types of PPC ads that are available. Results! And with results we mean not only more visitors to the website, that anyone can do with a budget. Let us give you a few examples of what you should follow up on for SEM (Search Engine Market).
- More transactions (e-commerce)
- More customer inquiries
- Lower cost per click
- Better tracking
- Increased knowledge about your customers behavior online and on your website.
It is not always a quick-fix to get better results. If the consultant is not profit-oriented or if they cannot show results after a few months, I recommend you to change SEM consultant.
We provide Free Website Audit Reports and Competitors Analysis. 24/7 Support is available.
Good PPC vs Bad PPC
The benefits of good PPC
- Increased visibility
- Lower CPC, CPL, CPA
- Greater customer retention and conversion
The pitfalls of bad PPC
- No demographic research
- No keyword research
- No competitor research
Why should you hire an AdWords Consultant?
1. HIRE PPC CONSULTANT TO SAVE MONEY.
It is not difficult spending money on PPC or any other Pay Per Click campaign. The difficulty is to spend the money in the right way, so that you get as many clients as possible on the investment. Many “amateurs” managing SEM accounts don’t have the basic understanding of the Google Ads platform. Some important features are audience, quality results, AdRank, conversion tracking and advanced bidding.
A good consultant knows how to create campaigns that reach the right audience. It comes down to reasonable bid prices and put resources where they are most useful.
2. MORE CLIENTS FROM YOUR PPC CAMPAIGNS
A poorly managed PPC campaign usually have low accuracy. Low performance means money in the sink and lost clients.
If you don’t reach potential customers when they search for your products or services, means you are missing out on business your competitors take. One decisive factor is that it you need to measure and follow up the results of your SEM budget. No one wants to spend money on something that doesn’t give results.
An experienced SEM consultant should:
- Select the right keywords
- Writing attractive ad texts
- Design converting landing pages
3. PPC or SEM CONSULTANTS SAVE YOU TIME
Adwords is complex. It requires hours of testing to understand all features. Do you have the time? Is it worth spending time learning Adwords instead of focusing on your business? How about spending time on product selection, logistics, customer relations, etc. Do you have the time necessary to master not only Google AdWords, but also Google Analytics?
An expert in AdWords knows how the system work. What might take you one day, a skilled consultant do in 1-2 hours.
Our SEM & PPC offer
The main difference between working in organic SEO and SEM is that organic SEO takes longer time but give “free” traffic if you have a top position. As many have stated Google gives more space in the SERP (Search Engine Results Page) to paid results.
Google uses an algorithm that is fairly close to their common algorithm that measures the quality of your landing page to determine if the ad is relevant. Then combined with the amount you are willing to pay in an auction system.
Since we prefer transparent payment models, we let you pay directly to Google or other platforms directly for the Advertising spend. We charge a monthly management fee based on the scope of the account, spending, number of categories and competition.
Since the results usually comes both cheaper and more efficient with the help of an expert, you can quickly get a good return on the investment.
PPC Dictionary: Top Terms to Know
To finish, let’s review the basic concepts you need to move through the world of search engine advertising. Since we use Google for the vast majority of searches, we are going to base ourselves on the terms that are used in Google Ads.
- Keywords: keywords are the basis of all search engine marketing. Keywords are the words, groups of words, or phrases that will make your ad appear to users.
- Text ad: the standard ad type that is shown in search engines. They usually have a title, two lines of text, and a customizable link.
- Ad group: Ad groups are ad sets and keywords. These are grouped into campaigns, in which you can define the daily budget and the countries or territories where the ads will appear.
- Search network: the part of the search engine where your ads can appear. The simplest thing is to work with text ads on the top and right of the results page but you can also show ads on other sites such as Google Shopping or Google Maps.
- Impressions: the number of times an ad is shown
- Clicks: the number of times an ad has been clicked on
- CTR: the percentage of impressions that generate a click.
- CPC: the average cost per click. You can define a maximum CPC to guarantee that you do not go over budget.
- Quality level: Score (determined by Google) of a keyword and an ad to determine your CPC. In theory, the higher the quality of an ad, the less you pay for each click.
Today PPC is a necessity. However, it is much more powerful if used in combination with other tools such as SEO. The study of keywords is the fundamental pillar of the search engine strategy. The study of Buyer Personas is also crucial to understanding the audience when looking for certain keywords because it allows for more accurate segmentation.
Types Of Pay Per Click (PPC) Ads
Technolom Digital Marketing Agency is a leading innovator in the PPC search engine marketing kingdom. Our Google PPC Ads, YouTube Ads, Social Media Ads like, Facebook, Instagram, Twitter, LinkedIn, Snapchat, Quora, and TikTok develops systematic internal processes to ensure all our client campaigns and support services reach successful completion. Studies show that 50 percent of consumers arriving at retailer sites from pay per click ads are more likely to convert than those who came from an organic link. This is because more than 75 percent of people believe PPC ads make it easier to find the information they need.
1. Search ads
The most common type of PPC ad is a paid search ad. This is the ad type that most advertisers start off using when experimenting with PPC advertising. Advertisers choose keywords that they want their ads to show on. They then tell Google Ads what ad copy they want to show when a user searches for their keyword as well as input the maximum amount that they are willing to pay if their ad is clicked. Google had a search engine market share of 91.98%, and Bing had a search engine market share of 2.55%. Common platforms to create Search ads on: Google Ads and Microsoft Bing
2. Display ads
Display Ads is another form of paid advertising where you advertise your product or service to people while they are browsing the internet. Display advertising differs from PPC search advertising in that with a Search campaign; your ad can potentially appear in front users who are currently searching for your product or service. With Display advertising, the advertiser’s ads appear in front of users who have shown an indication that they may be interested in your product or service. Display Ads tends to have a lower conversion rate & low prices than PPC search advertising. Common platforms to create Display ads on: Google Ads, Criteo and Adroll.
3. Remarketing Ads
A remarketing campaign shows ads to people who have visited your site previously. As the user has already shown some form of interest in your business, a remarketing campaign is a very profitable PPC campaign. It is often used to bring customers who were close to converting back into the sales funnel or to upsell or cross more products to your existing customer base. Here are some examples of audience lists that can be created and targeted via a Google Remarketing campaign: Common platforms to create Remarketing ads on: Google Ads, Criteo and Adroll.
4. Video Ads
Video advertising is increasingly becoming an important part of digital marketing. 85% of businesses use video as a part of their marketing efforts, and 92% say it is an integral part of their marketing efforts. It is predicted that by 2022, online videos will make up more than 84% of all consumer traffic. The benefits of paid video advertising over organic video advertising are that you can get your videos in front of people who are not currently aware of your business or following you. You do not have to do the work to build an audience first. If you’re considering video advertising, then YouTube can be an excellent place to start. YouTube has 2 billion monthly active users.
5. Shopping Ads
A Shopping campaign allows ads to show on search engines just like with a Search campaign. However, unlike a Search campaign, Shopping ads contain a picture of the product being sold, the price, title and a description of the product. A Shopping campaign can be created by e-commerce businesses that have products and not services to sell. A Shopping campaign can be one 0f the most profitable parts of a business’s PPC advertising efforts. This is because the user has already seen a picture of the product and the price. They know a lot more about the product before they click and cot you some money. This means that the conversion rate on a Shopping campaign is often higher than a Search campaign. Businesses with a Google Shopping campaign can use a CSS partner to get 20% cheaper click prices.
6. Social Media Ads
Paid social advertising involves Facebook, Instagram, Twitter, LinkedIn, Snapchat, Quora, and TikTok. Advertisers looking to do Instagram PPC can easily do this within the Facebook PPC advertising section. This is because Facebook owns Instagram and therefore allows advertisers using Facebook ads to extend their advertising reach by being able to easily add Instagram as an additional placement in their advertising campaign. Many paid social ad platforms will allow you to create both a video ad and an image ad. Common platforms to create Paid social ads on: Facebook, LinkedIn, Twitter, Quora, Pinterest and Reddit.
7. Gmail Sponsored Ads
Gmail Sponsored ads allow for businesses to advertise on Gmail. They can be created within Google Ads, which means advertisers with a Google Search, Shopping or Display campaign can easily branch out into Gmail Sponsored advertising. With Gmail Sponsored ads, users see an advertisement that looks a lot like a regular email. Once the user clicks the ad, they are taken to an expanded version of your ad. From here; they have an option to click through to your site. Gmail ads can be an excellent way to increase brand awareness and get the extra top-of-the-funnel traffic.
8. Amazon PPC Ads
Amazon has a considerable amount of volume, with 206 million people visiting Amazon every day. Amazon has a vast product range and sells over 12 million products online. In 2016, more shoppers were starting their online shopping journey on Amazon than Google. These stats mean that e-commerce businesses should not overlook Amazon advertising. If you have a business selling on Amazon, then with so many businesses on Amazon, it can be challenging to get your products to appear in front of your customers. Therefore, Amazon offers paid Amazon Advertising where businesses can use a pay per click model to get their products in front of people who are searching for your products.
YouTube Ads
Why Choose Technolom PPC Marketing Agency
We Execute Growth Strategies for Sustainable Success
Technolom PPC Agency is a leading innovator in the PPC search engine marketing realm. Our YouTube marketing agency develops systematic internal processes to ensure all our client campaigns and support services reach successful completion.
Partner with us and get search engine marketing services that match your needs. Here’s what awaits you at Technolom SEM Agency:
Why Technolom PPC Services Are Better Than the Rest other
Here’s what you can expect when you hire our pay per click marketing agency:
- Comprehensive PPC Audit
- Detailed Reporting
- Dedicated Pay Per Click Specialists
- Certified Google Partner
- Customer-Focused PPC Company
Here are more reasons partnering with our paid search agency is beneficial to your success:
- The top three posts on SERPs get 46 percent of clicks
- Google gets approximately more than 167 billion monthly searches
- PPC does not require constant maintenance and attention
- Paid search allows better tracking
- PPC clicks convert at 1.5X the rate of organic search clicks
- SEM allows you to target local communities online
Approximately, about 2.20 billion online shoppers worldwide and this number continues to increase by the hour. With good PPC Ad Campaigns you can get your business sales multiple times.
Frequent Ask Question about PPC Marketing Services
PPC is the acronym for pay-per-click. It’s a digital marketing tactic and it buys web traffic to your website. You, the advertiser, pays a small fee each time one of your ads is clicked on by a user. Search engine advertising is the most popular form of PPC. However, many other platforms such as social media giant, Facebook, now offer PPC ad models. You can promote your company in search results, on websites and across social media platforms. PPC ads can feature text, images and video.
SEO can give you consistent results and increase the authority and value of your website. Whereas, PPC can give you immediate results with a highly targeted audience within a time-sensitive period even if your website is not designed for SEO. SEO is very cost-effective and gives you a much higher return-on-investment.
Connect with potential customers by selecting relevant keywords people are searching for on Google. Set a daily budget, and pay per click. You’ll never pay more than your monthly max.
Yes PPC can achieve your business goals. Whatever your goals are, whether that’s increased sales, a great new product launch, or taking your business nationally or internationally, SEO can be tailored to achieve your dreams. Through website optimization, keyword analysis and optimized content strategies, our SEO agency will work towards your goals with you.
We always try to keep in contact with our old and new clients with our SEO agency. Which means giving you all the information up front, and providing you with as much detail as possible to ensure we meet your expectations. You will be assigned a SEO specialist who will make contact with you to discuss your needs in more depth.
Technolom is #1 Digital Marketing Agency for Keyword Ranking, PPC & FB Ads. Technolom has vast experience of working national and international clients of different niche based businesses. Our success ratio is far better than our competitors. We have ranked 1000’s of Keywords around , USA, Canada, UK, Australia, Dubai, Saudi Arabia , Pakistan and in many more countries.
Technolom is # SEO Services Provider company. We are the top SEO company because we’re truly passionate about Digital Marketing Services and what it can do for business growth and development. We specialize in Local SEO Services with our team of professional digital marketers, but also have many years of experience across all types of search engine optimization and have a proven track record for success with our clients. We says, your dreams are our dreams.
Our Customers
We have worked for many customers Globally. We have ranked keywords from all over the world like USA, Canada, Australia, UAE, Europe, Middle East and Pakistan.
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